Planters teams with ACA, Trade Hub to promote markets for African cashews

Planters vid showcases African cashew farmers

Planters, the iconic American nut seller, teamed up with the African Cashew Alliance (ACA) and the West Africa Trade Hub in 2010 to produce a three-minute documentary on cashew farmers in Mozambique. The film promotes a sustainable global market for African cashew to improve growers’ livelihoods--and highlights the efforts of the ACA and the African Cashew Initiative (ACi) to boost cashew farmers' productivity. Watch it here:

Planters' parent company, Kraft Foods, is a founding member of the ACA (which the Trade Hub helped organize) and of the ACi. Find out more about Planters sustainability efforts at:

Planters Sustainability Mission
SmartPlanet: "Mr. Peanut goes to Africa to train cashew farmers"
Tonic: "Mr. Peanut Comes Out of His Shell — Turns Out He's Green"

Published January 2011

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